Here are two great ways to use Yahoo Answers in your online marketing business:

1. To get traffic, we answer questions that are relevant to our topic area - there are way too many for us to answer, so we usually pick just a couple each week. I typically try and link back to some content we have already developed, or in some cases, develop along with the Yahoo Answer, so we get anyone interested in the answer back to our websites. The trick is that to get top rating the content must be good, and your link must be content-rich, relevant and useful. Sometimes it could simply be a listing of further resources you post on your blog, that way you can bring people back to your blog.

2. We use Yahoo Answers for product ideas, testing niche topics and even pulling some unique angles for possible approaches and positioning within new markets. It's a great tool for brainstorming new ideas, uncovering gems that you may not have thought of before when creating your own information-based products.

Watch this video as we share the techniques we use to tap into Yahoo Answers for product development help...