Internet Marketing Lie
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The Biggest "Lie" In Online Marketing Business
Each day there are thousands of online marketers getting up, logging on to their computer, starting their business day enthusiastically headed in the exact wrong direction for achieving business success. It's GOT to stop, lives will be ruined. Dreams are being crushed. And...other marketers are making a fortune selling you the WRONG information. It's high time the biggest LIE in online marketing is EXPOSED! EXLCUDING NICHE MARKETS THAT WILL MAKE YOU RICH How many hundreds of times have you come across advice on picking a niche market that suggests staying away from the highly competitive, 'saturated' markets such as weight loss, health, finance, even internet marketing? I just read yet another posting of a so-called "Real" experience researching a niche market that called for you to ignore the 'saturated' markets in favor of the 'one-eyed, red-finned, half-iguana, half-goldfish' market because there have been a few searches on that term and virtually no competition. No kidding! You mean to tell me that nobody has created a 'one-eyed, red-finned, half-iguana, half-goldfish' ebook or infoproduct yet? What a steal, now your fortunes are sealed - get that book written and you will be on the fast-track to infoproduct riches right? Ok, so I've gone a little overboard, but I'm sure you get the point. Would you rather be the king of the 'one-eyed, red-finned, half-iguana, half-goldfish' market and sell 1-ebook a year or be one of leading information providers in a proven, hungry market like weight loss? THERE IS NOT EASY WAY OUT - SO MAKE SURE YOU GET YOUR REWARD As much as these so-called guru marketers will try and tell you to find these highly strange niche markets (when most of them haven't even developed their own niche market products by the way), they are avoiding the fact that with some decent research skills and a little work, you can find massive opportunities within some of the busiest, most competitive and seemingly 'saturated' markets out there. Let's bury this dangerous 'LIE' right now. Here are the reasons you DO want to consider competitive, busy markets:
- Consumers by definition consume products and services. When you see evidence of massive and repeat consumption, you have stumbled upon the potential for building a goldmine. If you want to build an information product business, then consumption is 'information'. When you are passionate about a topic, you consume information massively and repeatedly - correct?
- Consumers are already educated. It always costs more to educate consumers to the problem and/or solution your products provide than it does to enter a market where the consumer is already educated. Entrepreneurs have made this mistake over and over again. It's the inventor's paradox. Being the first to market is often not financially beneficial. Being the first to 'exploit' an educated market will make you incredibly wealthy.
- Market reachability is established. If you have a report outlining a new way to lose weight how many potential joint venture partners, list owners, website publishers do you have as potential channels to market? Right, hundreds of thousands. If you have written a book on 'one-eyed, red-finned, half-iguana, half-goldfish', how many partners will you find? Not exactly sure, but I can guarantee you it's a whole lot less than weight loss. Making money online is all about leveraging existing market reachability avenues. Blogs, newsletters, websites, forums, news sites, web 2.0 sites are all examples of message channels - will your product attract a large group of message channels?
- The money's in upsell and cross-sell opportunities. Most people don't get this when they first setup their website and earn a few hundred bucks selling their own report, ebook, affiliate products or earn money with Adsense - but the real, substantial and big money is made through increasing your customer value by offering cross-sell (products that are attractive to your customers) and upsells (products that take your customer to the next value level). Doesn't it make sense that in a busy, competitive market with lots of demand and supply you have a much better opportunity to cross-sell and upsell your customers?
Whatever you do don't buy into the biggest 'LIE' in Internet Marketing today... You may have gotten the impression that I ONLY advocate getting into one of 4 or 5 red-hot markets - that's not the case. There are thousands of niche markets with recognized demand for information that exist today. My point is simply DO NOT ignore those markets - they are proven and will continue to make up the majority of the Billion dollar information industry in years to come. I'm not saying jump blindly into a busy market when you have no experience, desire or passion, but DEFINITELY DO NOT blindly exclude these markets based purely on their level of competition. If anything, consider them first and only dismiss them if you clearly have nothing to offer.
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