There is no better way to quickly create an information product or bonus incentive giveaway than to record an expert interview with someone from your market.

Not only should you look to experts to provide you content, but case studies with clients or lesser known people within your marketspace are good too.

Another approach is to have someone interview you, allowing you to brand yourself as well as creating content to sell or give away.

Here are 3 steps to help you develop high-quality audion interviews.

1. Make sure you questions are relevant and interesting. I get complemented all the time by my interview subjects for the quality of my questions. It's good to balance personal interest questions with questions that lead to detailed, informative answers. Remember, whatever "how to" topic you have chosen, people want to 1) know that it is possible to achieve the end result (and even what it's like when you get there 2) understand the background of your speaker, 3) know the details of how they achieved what they have and 4) best advice and what to avoid making your listener's life simpler, more pain free and more enjoyable.

Also, when you prepare your questions, leave enough time for a good response, some examples and experiences to come through - I like to have at least 5-minutes per question meaning that a 40-minute interview need be no more than 8 questions.

2. Record it cleanly. You need a good quality recording. That means a decent quality headset with a good capture device. The capture device may sit between your phone and the phone jack or may be one of the more elaborate splitting devices sold by http://www.jkaudio.com - look for the Inline Patch as a good example of a capture device that intercepts your call, allows you to control each end of the conversation and outputs the call to a 1/8" jack which you can plug into a recording device such as the Olympus Voice Recorder or directly to your PC soundcard.

3. Have your call transcribed. Most customers prefer to have a written transcription of your conversation to follow along. A written transcription also gives you more content that you can sell or give away or even bundle as part of your information product package down the road. Transcribing a typical 40-minute interview will range from $55-$100 depending on who you get to do your transcription and how fast you or your subject talk (many transcription service fees are based on either length of time or per-word count)

Here are 2 recommended providers you can use to get your professional interview transcription:

Idictate - charge by the word which can get pricey, but quick and thorough http://www.idictate.com

E-teleconferencing - takes a little longer, but good price and good quality work http://www.e-teleconferencing.com/

Writing an ebook or report can take days or weeks, turning an interview into an information product can literally take a few hours, I'm sure you'll agree that's appealing.