Recognizing that many of you already have partially, or even completely, developed information products, it can sometimes be confusing where you go next.

Aside from the normal "get a payment processor" and "put up a website" advice, there are some very important, simple next steps for information product publishers to follow as you proceed through your product development.

Note, the steps below are just a subset of our InfoProduct Creation Checklist which you will find over in the Download Library section of this site.

1. Write your sales letter.

If you haven't already done it yet, you need to put together a benefit-laden, highly compelling sales letter that will conver visitors into either customers or subscribers.

The reason I put this first is that the process of writing your sales letter can bring out deficiencies in early products. Having written several self-published e-books and book, I typcally follow a process where I discover, reseearch and test topics, then outline the questions my market wants answered followed by organizing the solution into a 'system" I can call my very own. THEN, without writing another word, I put together the sales letter to make sure I have enough compelling benefits in my book - if not, I go back and add chapters as required.

2. Develop a report, private site, minicourse or other high value giveaway you can use to begin building opt-in subscribers from your sales page. This is important since you will triple your sales by exposing your audience to your site multiple times versus a "hit-and-run" visitor traffic generation program.

So many times I talk with new infoproduct developers who are so concerned with driving a tornado of traffic to their site ignoring the reality that most people will only buy after multiple exposures - so you need to have a system in place to capture opt-in information in order to "drip" market on your subscribers.

3. Get yourself a payment processor and affiliate management software solution that will help you to conduct e-commerce online AND sell through JV partners. You have many to choose from including Clickbank, Paypal, 2Checkout.com or your own merchant account. In terms of affiliate management solutions, again you have many choices including Ultimate Affiliate from Groundbreak.com, Clickbank, 1ShoppingCart, AssocTrac and a multitude of others.

4. This is a good time to start thinking about what your next or back-end product will be? What do you ultimately want to market to your customers in a higher price point to scale your business. This gets to the very root of what your business really is. DO NOT skip this point. Selling 1 e-book is not really a business, its a way to make some additional cash, but ultimately you need to have a strategy for how you will continue to build value in the market you have chosen to operate.

5. Begin to market - build branding, drive traffic, work on turning yourself into THE expert in your market. Your goal should be to use multiple avenues of "pulling" traffic into your site including articles, blogs, press releases, publicity, partnership programs, pay-per-click, and offline marketing.

These may not look like the normal steps you are used to seeing, or that you may have been exposed to before regarding information product marketing. Good, because 95% of what is out there leads to less than acceptable results.

Putting the emphasis on the steps outlined above turn you from being simply an e-book marketer into an information product publisher with a strategic approach to building a business within your chosen market. That's where the big money waits for you.

Do you have questions on getting to the next stage of your infoproduct marketing business?