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6 Techniques To Turbocharge Your Infoproduct Development

When it comes to product development, there are some truly groundbreaking techniques you can use to crank up your information marketing business into overdrive.

Its been more than 8-years since I first decided to package a training system we were using in a software company into a course that went on to sell for years after.

At that time, my biggest concern was that it would take too much time and effort to package all of the information I taught into a course we could sell.

Fortunately, the amount of effort was much less than I anticipated - and that was before I knew what I know today.

PRODUCT DEVELOPMENT IN HOURS, NOT MONTHS

My first product took a few months to package - a hefty 3 binders worth of material with several worksheets and checklists.

Since then, I've put together many courses, reports, e-books, books, audio and video products - and most have taken less than 1-month, in fact, many less than 1-week.

That's not all.

The price of my products have gone up each year after, even though its taking less time to roll each product out.

In case you are thinking that the quality has suffered, judging based on client feedback, returns and additional sales, have all led to the conclusion that these rapidly developed products are more focused and of higher value than products that take months longer to release.

GIVE YOUR INFOPRODUCT DEVELOPMENT
A POWER BOOST

Here are six techniques you can use to generate more information products faster.

It Really Should Be Simpler?

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1. PIN POINT DEMAND. Ask yourself this question, if you discover what you really want in 20 pages isn't that better than reading through 200-pages of fluff? Some of the most successful, highest priced information products have been short special reports, e-books or workbooks that are crystal clear about the problem they solve and the system they use to solve it.

2. AUDIO PRODUCTS. There is a right way and a wrong way to create audio products. Too many audio products I review today assume the reader just wants to hear the speaker ramble on for hours. In fact, the key to successful audio products is to be entertaining, chopped into consumable portions of 10-15-minute blocks, includes imagery, examples and case studies and ideally a mix of speakers and approaches.

3. PUBLIC DOMAIN MATERIAL. While the use of public domain material has been overblown in the last year, there is no doubt that public domain material can provide excellent additions to your information products, bonuses, giveaways, and in some cases, a strong product in and of themselves. Check out these two sites to find public domain materials: http://www.gutenburg.com and http://en.wikipedia.org/wiki/Wikipedia:Public_domain_resources

4. DICTATE YOUR eBOOK OR BOOK. Are you a natural talker? Many of us do express ourselves my more naturally, effectively and quickly by talking to another person. If you are struggling with your information product and you feel its due to the writing, then try talking it out. Have someone interview you, or simply answer a series of questions you have prepared on the topic, you can either pay someone to transcribe the material or dictate into a text to voice conversion software such as Dragon Naturally Speaking. Key to successfully speaking your product is solid preparation in terms of having questions prepared as part of your infoproduct outline.

5. OUTLINE AND OUTSOURCE YOUR INFOPRODUCT. Another popular direction today is to use ghostwriters. You can entirely outsource the development of your information products, outsource small parts or simply outsource bonuses or editing functions - the choice is yours. I have often used the technique of outsourcing 50% and improving the material with my own research, experiences, case studies, and interviews with experts making the product truly unique. There are some basics you must understand about dealing with ghostwriters to secure your work and end up with a quality experience - we've recently added full instructions to working with ghostwriters to our InfoMarketersZone Site.

6. BUNDLE ARTICLES. Here is a rather unique technique that I don't see many people using. Let's say you decide to launch a niche site about dolls - you create 8-10 core pages on different aspects of dolls and perhaps start by earning income using Google's Adsense and affiliate programs. Its well understood that one way to attract a truckload of ongoing traffic to your niche sites is to use blogs and newsletters. Instead of flying by the seat of your pants, plan out the next 3-4 week's blog postings into an organized outline such that you can bundle the postings into an information product. You will find that automatically you have the better part of your own completed e-book or report within one month with no extra work.

In every instance, you can turn an idea into your own profit producing e-book, report or information product within days - don't miss out on your dream of a radically better lifestyle by thinking you can't overcome the burden of product development.

Review the online video tutorials, free downloads and informative articles within InfoMarketersZone and learn everything from start to finish you need to bring in your own monthly income with infoproducts.

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